Without people visiting your website and sales funnels, no one will be able to see what you have to offer. Without people or traffic going to your sales funnels, it’s as good as non-existent. In this article, we’ll solve one of the biggest, yet most common problem of any online business owner: not having enough people to visit their landing pages, websites and sales funnels. If you’re ready, let’s dive right in.
The first thing that I’d do, especially if it’s a NEW online business and a NEW sales funnel is to get the word out there. If you have an existing following or email list, you can tell them that you’ve created a new product and here’s what this product is going to do for them. Announce it on your earned assets as much as you can. You can even start releasing and sending press releases to relevant news outlets in your industry and niche. Make sure that you’re also tracking mentions, buzz and general awareness of your brand during the promotion period.
The next strategy that I’ll use is to reach out to influencer, partners, relevant groups in my niche and let them know that I’ve been following them for quite sometime and that I’m interested in giving them more value. The most important part here is to build relationships first and then use those relationships to open up new opportunities for your own brand and business.
If you have an advertising budget, it’s a great idea to get started with some form of Paid advertising like Google Ads because this will bring enough traffic and visits to your website. You’ll be able to gather data much more faster, and you’ll also be able to gain insights on what to do next. One of the most important things that you should consider is setting up branded and non-branded campaigns on Adwords. These strategies and campaigns will help you identify which keywords are best targets for your ideal customers and turn those website traffic into sales funnel customers.
Make use of all the tools and resources that’s available in your arsenal. If you don’t have a landing page or sales funnel software like Clickfunnels, you can look at other alternative sales funnel builders like Thrive Architect, Leadpages, or the latest one in this category: Kartra. These tools are proven to work really well and you’ll also be able to take advantage of powerful features and technology that are not available on most standard websites like upsells and downsells.
Last but not the list, don’t forget to offer feedback loops and ways for people to come back to your website and visit your content again. If you haven’t noticed it yet, it takes a couple of times for people to see your content before they trust and like you. So make sure that you’re hitting and reminding people about your brand, product and service multiple times.
Use just a couple of these tips to help you get more eyeballs for your product or service. Not all strategies are the same, but as a final tip, I’ll focus on traffic sources with buyer intent or commercial intent. This way, these audiences would be more receptive to your offer.